Growing Anyway: An Urban Beautification Company
Growing Anyway Urban Beautification
Designing healthier, more inviting spaces for cities, businesses, and communities.
About Us
Urban Beautification Rooted in Nature
Growing Anyway is an innovative start-up company founded in the wake of the Covid-19 pandemic. As cities and communities adapted to the challenges presented by the virus, Growing Anyway recognized a unique opportunity to enhance urban life through the beauty and vitality of plants.
Origins in the Summer of 2021
Our History
The summer of 2021 marked a turning point for businesses and communities across the United States. With indoor dining significantly restricted due to health concerns, restaurants in many parts of the country pivoted to outdoor service. This widespread shift led to a surge in al fresco dining, where guests enjoyed their meals outdoors, often for the first time in urban settings. As outdoor dining became the new norm, the importance of creating attractive, comfortable, and inviting outdoor spaces grew immensely.
The Birth of an Idea
It was during this time that the founders of Growing Anyway noticed a growing trend: restaurants began to adorn their outdoor seating areas with large, vibrant potted plants. These plants not only added aesthetic appeal but also created a sense of privacy and tranquility amid bustling city streets. Inspired by this movement, Growing Anyway launched its services by providing stunning plant arrangements for restaurant patios and friends’ poolside areas, helping businesses and homeowners alike create memorable outdoor experiences.
Expanding to Urban Streetscapes
The company’s vision quickly expanded beyond restaurant patios. Recognizing the potential to transform entire neighborhoods, Growing Anyway started placing beautiful, large potted plants along city streets, beginning in the charming community of Somerville, NJ. These installations brought new life to sidewalks, encouraged social interaction, and fostered a sense of pride among residents and business owners.
Our Mission
Growing Anyway is dedicated to revitalizing cities and communities by enhancing outdoor spaces with exotic, lush potted plants. We believe that greenery is more than decoration—it’s a catalyst for well-being, social connection, and sustainable urban living. Our journey began with restaurant patios and poolside retreats, but quickly expanded to city streets, sidewalks, and public spaces, fostering pride and engagement among residents and business owners.
Why Urban Beautification Matters
- Environmental Impact: Green spaces improve air quality, reduce urban heat, and support local wildlife.
- Community Well-being: Beautiful outdoor areas encourage social interaction, reduce stress, and boost neighborhood pride.
- Economic Growth: Attractive streetscapes increase foot traffic, benefiting local businesses and raising property values
Our Process
Sourcing & Growing
Sourcing & Growing
Sourcing & Growing
We select exotic, resilient plants and nurture them from bulb to bloom, ensuring year-round beauty.
Collaboration
Sourcing & Growing
Sourcing & Growing
We work with chefs, restaurant owners, and community leaders to design plant installations that reflect local character and needs.
Sustainability
Sourcing & Growing
Sustainability
Our methods promote plant multiplication and seasonal renewal, making urban greening accessible and affordable.
Real Results
From four bulbs to eighty in one season—demonstrating the power of nature and community collaboration.
Transforming restaurant patios into lush retreats, inspiring guests and owners alike.
Expanding to city streets, creating vibrant, welcoming environments for all.
Learn More About What We Do
Therapeutic Horticulture In Practice
Therapeutic horticulture is the use of plants and plant-centered environments to support physical, psychological, cognitive, and social well-being.
While traditionally associated with healthcare and rehabilitation settings, its principles are increasingly applied to workplaces, public spaces, and commercial environments.
Why Growing Away
We believe cities grow better when people feel more at home in them.
- Urban-focused expertise
- Research-informed design philosophy
- Plants selected for real-world conditions
- A balance of beauty, function, and well-being.
- Long-term thinking over short-term aesthetics